The problem
Enterprise customers rarely arrive with the same systems, fields or formats. Customer onboarding and recurring integrations end up requiring custom imports, mappings, validation rules, scripts and synchronization logic. As the customer base grows, integration work competes with the product roadmap and creates an increasing number of exceptions to maintain.
- Customer-specific integrations consume engineering capacity
- Data onboarding delays implementation and time-to-value
- Pipelines and exceptions accumulate as the customer base grows





